Top professional golfers can make more money from endorsements than ever before in the course.
Take Justin Rose, the British golfer ranked ninth in the world. He won more than 4 million dollars last season. However, Morgan Stanley paid him $ 5 million to wear his name on the hat, while his golf shirt had the logo from Mastercard on the collar and Bonobos, clothing company and Zurich Insurance Group on. each sleeve.
Till now, only a few caddy with wider name recognition, or at least easy-to-remember nicknames like Fluff (Cowan) and Bones (Mackay), have benefited financially from their camera presence. Most caddy had to do with free clothes, if they were lucky, didn't get any endorsement deals for low ranked players.
Of course caddyes aren't club swingers. But if a portion of the player's advertising value is tied to his time on the camera, the person standing next to the golfer will have some value.
Starting this season, that value will be acknowledged on the European tour. Caddies will get paid, through caddy association, to have a logo on their trade-related items, like hats, bag straps, scarves, even yard books. Currently, a player pays the caddy a weekly fee, mainly to cover his expenses and percentage of income, up to 10% for a win.
This new deal is meant to help all caddy, especially those who bring …