The Canadian Premier League reaches out to the stars

HAMILTON, Ont (Reuters) – Has built one of the country's most iconic brands, David Clanachan, Canadian Premier League commissioner (CPL) knows better than most of his compatriots will buy. and how to sell them.

CPL will introduce the opening season on Saturday with the Hamilton Forge cavalry team or the North Star Shield inaugurated the North Star Shield, a stylish and crystal trophy that Clanachan considers to be the symbol of a unique semi-patriotic point of the tournament. duel.

The Northern Star shows and acts as a guide light for football in Canada, a beacon of talent within our borders and a reminder of our purpose: For Canadians, by Canadians, he said before the trophy was revealed.

Clanachan spent his entire business, until jumping into CPL, building the coffee and donut chain Tim Hortons and knowing that famous sports startups were a risky job.

The sports graveyard is flooded with a failed alphabet: WHA (World Hockey Association), NASL (North American Football League), NFL Europe to name a few.

Emphasizing the challenge facing CPL, the Canadian Women's Hockey Federation (CWHL) ceased operations in May saying it was no longer financially sustainable.

What if a hockey tournament doesn't exist in Canada crazy about hockey?

However, Clanachan and the investors, who paid a $ 3 million concession fee, believe that CPL can not only survive but thrive.

This sport is booming at the grassroots level and an influx of immigration into Canada is helping to boost unprecedented fuel …

. (tagsToTransTable) US (t) SOCCER (t) CANADA (t) CPL (t) Sport (t) Interview (t) South America / Central America (t) Sports business (t) Football (t) Mexico (()) t) Photos (t) Canada (t) United States


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